Hello

My name is Nastassiya



I am a UX designer who builds clean and functional web applications for business (B2B) and consumer (B2C) markets with 6+ years of combined professional experience in the field. I currently work as Senior Experience Designer EPAM Systems, a software engineering company specializing in product development, digital platform engineering, strategic business, innovation consulting, and digital and product design.



My excitement and appreciation lie in solving complicated situations by applying the best design strategy. Through my work, I hope to alleviate digital tensions and create products that will shape our future!




Expertise

My areas of focus



Product & User Research

I believe that any great product starts with a great story. Research allows us to understand better user’s lives, discover their challenges, and key product opportunities.

Product Strategy

As soon as I understand the users and their issues, I love the process of defining which software solution can solve such problems and prioritize the phasing of the features of the product.

Experience Design

My strength lies in seeing through the experience as a whole, going beyond interaction with the interface. I'm experienced in sketching, quick wireframing, and prototyping.



Skills

Based on the experience



UX Management

  • Hire for, position, and empower a UX team effectively
  • Best practices to manage and support a UX designer and wider UX team
  • UX team growth across the organizational culture
  • Information design strategy
  • Process & resource optimization
  • Design system documentation
  • User testing protocols

Research

  • Usability testing
  • Ethnographic research
  • User interviewing
  • Research synthesis
  • Diary studies
  • User-centered design research
  • Qualitative feedback
  • Stakeholder interviews

Strategy

  • Personas
  • User Journeys
  • Competitive landscape analysis
  • Key performance indicators
  • Business plan alignment
  • Set UX goals
  • Analyzing performance data
  • Content strategy
  • Product audit

Design

  • Design rapid prototyping
  • User interface design
  • Deck design
  • Responsive design
  • iOS & Android
  • Material design
  • Site mapping
  • User flows

Technologies

  • CSS
  • HTML5
  • React
  • Bootstrap

Work Environment

  • Jira
  • Trello
  • Asana

Tools

  • Figma
  • Sketch
  • Adobe Creative Suite
  • Axure
  • Principle
  • InVision
  • Origami Studio
  • Flinto
  • Balsamiq
  • MURAL
  • UXPressia
  • Unity

Collaboration

Contact

Nastassiya Palikarpava is based in Los Angeles.
For inquiries, collaboration, or to simply say “hi,” contact me here:

Nastassiya Palikarpava